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Introducing It's a 10, a Female-Owned Professional Hair Care Brand It's a 10 is one of the few female-owned professional hair care brands in the world. Founder Carolyn Aronson envisioned a line that caters to everyone, delivering salon-quality results in a single bottle. Today, It's a 10 boasts cult-favorite products that help women and men around the globe look and feel their best.

Miracle Leave-In Plus Keratin: Your Hair's Best Friend This convenient, spray-in, leave-on product is an enriched formula that conditions and softens hair, while adding an extra layer of protection and smoothness. Featuring the following benefits:

Maintenance of Keratin Straightening Treatments Increased Styling and Manageability Suitable for All Hair Types Helps Replace Lost Protein Protects the Natural Keratin in Hair Protects Against Heat Restores Hydration Balance Detangles, Defrizzes, and Adds Shine Strengthens Hair and Seals Cuticles

What Sets Us Apart This leave-in conditioner is essential for everyday use, delivering softer, more manageable hair with each application. It helps build stronger hair to guard against brittleness, making it ideal for hair that has undergone keratin or straightening treatments.

For Blondes: Solves Challenges Like Brassiness, Dullness, Color Fading, and Dryness For Fine or Limp Hair: The most lightweight ingredients are chosen to provide INTENSE performance without added weight.

How to Use Apply the leave-in product to clean, wet hair before blow-drying or styling. Alternatively, use it on dry hair instead of a styling cream for smooth, controlled hair.

Leaping Bunny Certified We believe there is no rational moral justification for using animals in experiments. We know there are better methods of research, and alternatives to animal tests are often cheaper, quicker, and more effective. That's why we are Leaping Bunny certified, ensuring our products are cruelty-free.

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